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IFFCOM stands for Independent Football Fanzines Cooperative Media. (Which is why it's called IFFCOM for short)

It is an alliance of football fanzines.

As a way of helping fanzines survive, it was obvious that we as a group had to band together to raise advertising revenue. No national advertiser was going to be interested in a title selling to - for example - three thousand Villa fans. No offence meant to the lads at Heroes and Villains. It would be the same at any fanzine. Only local advertisers, and then probably football fans, would even consider their fanzine for ads.

However, link those Villa fans to ten thousand fans buying a fanzine in Manchester, with another twenty thousand in Glasgow, and thirty thousand across London and so on across the country, and you soon have a large audience, large enough to have a smart, football-savvy, and generally switched-on advertiser sit up and take notice.

Which is what happened when Mike Lorimer, who was then the Marketing Manager at Irn Bru, read a piece in an industry trade paper about our launch and soon became IFFCOM's first client.

For more case-studies (and we have lots from a range of top brands with Sony, Guinness, Yahoo, e-Bay, Eidos, Konami, Talksport, and Sporting Life amongst them) give us a call and we can tell you a thing or two about reaching the real football fans, the dedicated ones who actually go to the grounds week in week out.