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Football Fanzines - "the media choice of enterprising brands" (as described in Marketing Magazine)

Circulation of over 350,000 per month
Unmatched Street-Cred and Reader Loyalty
Ads in a ‘Collectable’ with high pass on-readership
Coverage Across the Country or Regional
readership - according to The FA Fan Survey
Social Class - 66.4% ABC1
Age - 51% 21 - 40
Income - 19% over £30,000 59% from £15,000 to £30,000

Readers and Income
It is interesting to note some of the figures from the Sir Norman Chester Centre Report for the F.A. about match-attending fans - i.e. the ones who buy fanzines :

11% of fans now earn more than £50,000 a year

Not surprisingly, the largest numbers of this group follow London teams.

At Chelsea, they make up one third of the crowd, and a fifth at Arsenal.

This compares with Sunderland (4%) and Everton (5%)

Collectability
At most clubs (typically where the fans and board do not see eye to eye) the real fans prefer to buy a fanzine to buying ‘the plc programme‘. It is also cheaper (programmes can cost £3) and fanzines are collectable.

Most fanzines now sell their own binders. The fanzines find their way into homes (where, typically, a family will support the same club) and is read - according to most estimates - by at least three people.

In the interest of more accurate figures, we only quote sales figures.

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